Apple To Shake Up International Sales To Make India Its Own Region [Video]

Apple Inc is reshuffling management of its international businesses to put a bigger focus on India, according to people with knowledge of the matter, a sign of the nation’s growing importance.

The shift will mark the first time that India becomes its own sales region at Apple, which has seen demand surge in the country. That will give India increased prominence inside the tech giant, according to the people, who asked not to be identified because the move hasn’t been announced.

Apple is making the change after its vice president in charge of India, the Middle East, the Mediterranean, East Europe and Africa – Hugues Asseman – recently retired. With his departure, the iPhone maker is promoting its head of India, who reported to Asseman. That executive, Ashish Chowdhary, will now report directly to Michael Fenger, Apple’s head of product sales.

A company spokesman declined to comment.

The company posted record revenue in India last quarter, …