Dubai’s first Nykaa Nysaa store opens doors in partnership with Apparel Group [Video]

On Friday, March 1, the Indian beauty retailer Nykaa launched its first-ever beauty retail store, Nysaa, in Dubai through a strategic collaboration with the prominent retail conglomerate of the Gulf Cooperation Council (GCC), Apparel Group.

Situated at City Centre Mirdif, Dubai, the Nysaa Beauty Store spans a 2,436 sq ft, offering a diverse selection of over 150 international brands and more than 10,000 products, it said in a release.

Notable brands such as Kylie Cosmetics, Kay Beauty, Stila, and Ralph Lauren adorn the shelves, providing consumers with a curated and world-class shopping experience, it added.

The store is equipped with skilled beauty advisors offering personalised assistance to ensure a tailored shopping experience for each customer. Additionally, the Nysaa Booth within the store offers a vibrant space for content creation, inviting shoppers to express their creativity and showcase their unique beauty styles.

The official inauguration ceremony was graced by key figures, …