Spotify’s India Play: Breaking Through The Noise In Music Streaming | N18S | CNBC TV18 [Video]

After five years of operations in India, how does the global streaming major Spotify think about building on the consumer and market trends to secure future growth. How is Spotify tailoring its business plan, product offerings, and marketing campaigns to suit the Indian audience? In an interview with Delshad Irani, Amar Singh Batra, managing director of Spotify India and General Manager for the streamer’s South Asia, Middle East and Africa markets, and Neha Ahuja, Head of Marketing of Spotify India, break down what it takes to make noise in a complex media and entertainment market.

Watch on Media Dialogues With Storyboard18 on Saturday and Sunday on CNBC-TV18.

#spotify #marketoutlook #latestmarkettrends #latestnews #cnbctv18digital #cnbctv18

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