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The Dubai artist whose work has sold for millions [Video]

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United Arab Emirates News

VIDEO8:4208:42

Sacha Jafri may have cracked the unpredictable art market

Contemporary artist Sacha Jafri prides himself on his unique way of working.

His “huge” Dubai studio includes three gallery spaces, a digital space, an office and a boardroom. He even has a room dedicated to nonfungible tokens, or NFTs.

The space is home to around 40 paintings, largely made up of his retrospective collection, along with one-off pieces and commissions.

“Most artists are linked very heavily to galleries … whereas with this setup, I can actually develop my own relationships with my clients and really build that collector base all over the world,” Jafri told CNBC’s The Art of Appreciation. He also has a London gallery space for European and U.S. buyers.

Jafri, a British artist, studied at Oxford University’s prestigious Ruskin School of Art and has been working for nearly 30 years. Known for his magical realist art, he creates …

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